{"id":3781,"date":"2021-02-19T08:00:43","date_gmt":"2021-02-19T06:00:43","guid":{"rendered":"https:\/\/ignasisayol.com\/?p=3781"},"modified":"2022-07-02T16:23:47","modified_gmt":"2022-07-02T14:23:47","slug":"5-trends-for-2021-building-and-questioning-the-new-normal","status":"publish","type":"post","link":"https:\/\/ignasisayol.com\/en\/5-trends-for-2021-building-and-questioning-the-new-normal\/","title":{"rendered":"5 trends for 2021. Building and questioning the new normal"},"content":{"rendered":"

2020 has been a year that has revolutionized all of humanity and that has pushed us to question the established systems. Technology had and will continue to play a fundamental role in business change, enabling new business models. Redesigning everything from how we approach our business strategy, modernizing the way we work, to the evolution of supply chains towards systems that add more value.<\/span><\/p>\n

What will we see in 2021?<\/h2>\n

We already have new data optimization techniques in place that drive machine learning and we can see how the demand for virtual trust will continue to revolutionize the cybersecurity architecture for data protection. We will see how the line between the physical and virtual worlds rapidly disappear, but at the same time, we will continue to seek more humane experiences that reinforce global equity initiatives.<\/span><\/p>\n

The acceleration of digital transformation will continue its course, in 2021 we will see advances and changes in technologies and business innovations. Which possibly without the pandemic situation would not have seen the light until a couple of years further and today they are present and developing rapidly.<\/span><\/p>\n

2021 Goal: Human and technological conjugation\u00a0<\/b><\/h2>\n

2021 trends have a technological component, focused on creating human needs and society backbone. This conjugation is the centre of all the developments and the opportunity to reap the learning that 2020 has left us.\u00a0<\/span><\/p>\n

TREND 1: Contactless-tech. Contactless deliveries and shipments will continue.<\/h2>\n

The new normal brings contactless logistics operations, forcing companies to implement alternative processes. People will continue needing to minimize physical contact, so new business models and redesign of shipping solutions will keep seeing the light in 2021.<\/span><\/p>\n

Startups like DoorDash, Postmates, and Instacart are examples of new models adapting to the post-Covid consumer needs.<\/span><\/p>\n

The Meituan application was the first company to implement the use of autonomous vehicles in Wuhan. By doing so, they were able to satisfy food order deliveries during the pandemic. This technology, although it was in the testing phase since 2019, was accelerated last year and is now a service that is constantly improving.\u00a0<\/span><\/p>\n

https:\/\/www.autonomoustechnews.com\/2020\/02\/26\/meituan-upgrades-contactless-delivery-in-beijing-with-unmanned-vehicles\/<\/span>\u00a0<\/span><\/p>\n

Robotics and artificial intelligence will be two technologies that will be very present as tools that are used to generate shipping and delivery solutions that meet the expectations of consumers and the environment.\u00a0<\/span><\/p>\n

TREND 2: IoB Internet of Behaviour<\/h2>\n

IoB is based on the use of data to trigger changes in behaviour. With an increase in technologies that accumulate the \u201cdigital dust\u201d of daily life (data that spans both the digital and physical worlds), this information can be used to influence behaviours through feedback loops.<\/span><\/p>\n

For example, for commercial vehicles, driving behaviours can be monitored virtually, from sudden braking to aggressive cornering. Transportation companies can use this knowledge to improve driver performance as well as safety measures.<\/span><\/p>\n

IoB can collect, combine, and process data from many sources, such as business data, government agency data, social media, facial recognition, and locations. Therefore, this technology has great ethical and social implications according to the objectives and results of each application, which must be treated to ensure the balance and homogeneous benefit of its application. Keep in mind that each country\u2019s privacy laws will have a great impact on the application, adoption, and growth of the IoB.\u00a0<\/span><\/p>\n