{"id":3802,"date":"2021-03-24T08:00:59","date_gmt":"2021-03-24T06:00:59","guid":{"rendered":"https:\/\/ignasisayol.com\/?p=3802"},"modified":"2021-03-24T16:21:09","modified_gmt":"2021-03-24T14:21:09","slug":"entering-the-contactless-economy-strategies-and-drivers","status":"publish","type":"post","link":"https:\/\/ignasisayol.com\/en\/entering-the-contactless-economy-strategies-and-drivers\/","title":{"rendered":"Entering the Contactless Economy: Strategies and Drivers"},"content":{"rendered":"

Long before the events caused by the coronavirus pandemic, new technologies were already developing alternatives to carry out contactless commercial exchanges. It is not new to order food at home from an app or manage movements and bank payments through the mobile.<\/span><\/p>\n

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The new normal more emphatically manifests the need for companies to refine or deepen digital and contactless solutions to meet the needs of consumers and businesses.<\/span><\/p>\n

The reason why the contactless solutions trend is on the rise is partly due to a need for accelerated adaptation to generate a business alternative that adapts to current health risks. This health concern has affected all sectors and disciplines, without exception. It is imperative to start and follow up on business initiatives and developments to address this \u201cContactless Era\u201d and thrive in the face of present and future challenges.\u00a0<\/span><\/p>\n

How to start structuring a contactless strategy?<\/h2>\n

It will be important that companies work researching each of the contact points that were traditionally part of each company systems. Focusing on providing solutions that deliver effective end-to-end experiences for employees and customers. Actions that maintain brand value and that are adjusted to all operations. Provide a robust yet flexible landscape to help the organization predict risks, evaluate options, and create solutions to iteratively address each as the external environment evolves.<\/span><\/p>\n

Technology is a fundamental axis for contactless strategy development. It makes it easy to eliminate unnecessary interactions between people and customers; at the same time, it enables these efforts to be profitable, efficient, and evolutionary over time.<\/span><\/p>\n

5 drivers of the contactless technology<\/h2>\n

High awareness of health and safety<\/b><\/h3>\n

Physical health is the top consumer concern at this time, followed by financial concern and getting back into social life. Many people no longer feel safe going to a store or participating in social events. Although daily life recovery begins to be on the rise, the consumer will take time to regain confidence and will continue ensuring the safety of him and his loved ones.<\/span><\/p>\n

Digital consumers can maintain a greater sense of normalcy<\/b><\/h3>\n

During lockdowns, consumers sought out digital channels to maintain their normal ways of life from their homes. One of the fundamental motivations was human interconnection. The videoconference was an alternative to working, living, and connecting with other people.<\/span><\/p>\n

Houseparty, a previously unknown app, is now the # 1 app for social gatherings in 82 countries.<\/span><\/p>\n